Branding for a British-Canadian Fashion Icon
Client
—— Pat McDonagh
Agency
—— Polka Dot Beaver, 2013
My Role
—— Branding, marketing collateral
Design Tools
—— Illustrator, Photoshop, InDesign
More Info
An iconic name in the history of British-Canadian fashion, Pat McDonagh was born on St. Patrick’s Day in Manchester, England in an Irish Catholic family. Pat made a name for herself by designing costumes for The Beatles and Diana Rigg of the Avengers series, modelling and making television appearances. Her pieces were seen on many celebrities, including the late HRH Princess Diana and the Rt. Hon Michaëlle Jean, former Governor-General of Canada.
Pat has been honoured with multiple awards, such as 8 Wool Bureau Awards, The American Legend Fur Award in Frankfurt, and the FDCC Lifetime Achievement Award from the Canadian fashion industry. She was one of the co-founders of the Fashion Design Council of Canada (FDCC). Her contributions to the industry are a staple in both the history and future of Canadian fashion.
Pat needed help with her branding, as her logo at the time was inconsistent across different mediums. Working closely with the client, I created a new visual identity inspired by her Irish roots and her signature black bob hairstyle.
