Branding & website for a consulting firm

BathijaTan Corporation is a strategy and risk consulting company founded in 1997 to provide leading-edge solutions to companies involved in information technology and services, financial services and international commerce.

The company needed a total rebrand and visual system with a more sophisticated look to represent their expertise and a long-standing tradition in the industry.

Working closely with the client, I created a corporate visual identity to express the values and characteristics of the business. The brand colours are gold and navy blue; gold represents inner wisdom, quality and achievement, and navy blue relates to honesty, responsibility, trustworthiness, integrity and success.

The website traffic has increased by more than 200% after the redesign and implementation of SEO.